Focus Visibility Law Firm Marketing Agency
What makes us different?
Law Firm Marketing Strategies
Many agencies do not stay current with new strategies and are focused on deliverables that no longer bring results.
We have worked on over 200 law firm websites and marketing campaigns, and our PPC ads specialist has managed over 90 million in paid ad spend for lawyers. We are dedicated to your law firm’s success. We offer law firms who move forward with us an up-to-date, comprehensive marketing plan.
A Law Firm Marketing Plan Requires
- Competitor Analysis
- Search Engine Result Analysis
- A Content Audit
- Content Gap Analysis
- Entity SEO
- Keyword Research
- A Manual SEO Audit
- Local SEO Audits
- Technical SEO Analysis
- On-Page SEO Analysis
- Off-Page SEO Analysis
- PPC Audits
- Landing Page Analysis
- A Pillar-Based Content Plan
- A Supporting Blog Plan
- A Content Calendar
- Law Firm Directory Analysis
- Law Firm Directory Strategy
How We Operate
- Upfront Pricing
- No Conflict Of Interest
- Targeting Areas for ROI
- Realistic Lead Generation
- Hybrid Campaigns Always
- Calls To Your Offices Every Month
- Reporting With Lead Attribution
- Not Marketing Other Clients In the Same GEOs
Demographics In Law Firm Localized Lead Generation
Expanding Geo Targeting & Optimization
Law firms and lawyers should consider a hybrid lead generation strategy that expands prospect targeting to the county, region, or state level to ensure a constant flow of legal prospect leads.
Why should you consider a hybrid traffic source method?
Towns with less than 100,000 people in their demographics tend not to generate enough prospects for law firms.
Expanding your law firm’s lead generation with tactics such as local service ads (LSA), call-only ads, content marketing, SEO, and Local SEO will ensure you have multiple traffic sources delivering leads to your law firm that need your legal services.
Why are multiple traffic sources critical to law firms?
With Google adding new features to their local search engine results pages, such as Generative AI Results, local service ads, PPC ads, Google’s local 3-pack results, and more, law firms need several traffic sources in case Google changes their algorithms, rules, or tests new features.
Don’t let your law firm’s lead sources dry up!
It is easy to get comfortable with leads from sources like law firm directories. Learn how these once reliable sources for lawyers are changing in Google.
We Offer a Wide Range of Services to Drive Law Firm Lead Generation
Recent Blog Posts
How Can Law Firms Profit from Using Local Service Ads?
What Is Local SEO vs SEO for lawyers
Podcast Interview Questions for Lawyers
