when your law firm marketing must drive results
Focus Visibility Law Firm Marketing Agency
Welcome to Focus Visibility Law Firm Marketing.
We look forward to speaking with you!
Matt Hepburn – Founder
what makes us different?
Comprehensive Marketing Strategies
Many agencies do not stay current with new strategies and are focused on deliverables that no longer bring results.
We have worked on over 200 law firm websites and marketing campaigns, and our PPC ads specialist has managed over 90 million in paid ad spend for lawyers. We are dedicated to your law firm’s success. We offer law firms who move forward with us an up-to-date, comprehensive marketing plan.
A Law Firm Marketing Plan Requires
- Competitor Analysis
- Search Engine Result Analysis
- A Content Audit
- Content Gap Analysis
- Entity SEO
- Keyword Research
- SEO & Local SEO Audits
- PPC Audits
- A Pillar-Based Content Plan
- A Supporting Blog Plan
- A Content Calendar
Breaking The Law Firm Marketing Agency Mold
- Upfront Pricing
- No Conflict Of Interest
- Targeting Areas for ROI
- Realistic Lead Generation
- Hybrid Campaigns Always
- Calls To Your Offices Every Month
- Reporting With Lead Attribution
- Not Marketing Other Clients In the Same GEOs
Why demographics are essential in your law firm’s marketing
Expanding Geo Targeting & Optimization
Local optimization of your office location is for local SEO. While this is a great strategy, it usually does not bring enough prospects for law firms with multiple lawyers, and consistent lead flow.
Towns with less than 100,000 people in their demographics tend not to generate enough prospects for law firms.
Lead generation tactics must expand their reach at the county level with content marketing, SEO, and PPC strategies to ensure a consistent flow of prospects from lead generation.
We Offer a Range of Law Firm Marketing Services to Suit Your Firm’s Needs
Recent Blog Posts
How Can Law Firms Profit from Using Local Service Ads?
What Is Local SEO vs SEO for lawyers
Podcast Interview Questions for Lawyers