when your law firm marketing must drive results

Start generating cases from local lead generation

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Welcome to Focus Visibility Law Firm Marketing.

We look forward to speaking with you!

Matt Hepburn – Founder

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what makes us different?

Comprehensive Marketing Strategies

With Google products and local search engine results constantly changing and the addition of AI to Google search, it is critical that your law firm’s marketing strategy stays dynamic and fluid.

Many agencies do not stay current with new strategies and are focused on deliverables that no longer bring results.

We have worked on over 200 law firm websites and marketing campaigns, and our PPC ads specialist has managed over 90 million in paid ad spend for lawyers. We are dedicated to your law firm’s success. We offer law firms who move forward with us an up-to-date, comprehensive marketing plan.

A Law Firm Marketing Plan Requires

  • Competitor Analysis
  • Search Engine Result Analysis
  • A Content Audit
  • Content Gap Analysis
  • Entity SEO
  • Keyword Research
  • SEO & Local SEO Audits
  • PPC Audits
  • A Pillar-Based Content Plan
  • A Supporting Blog Plan
  • A Content Calendar
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Breaking The Law Firm Marketing Agency Mold

Transparency Requires
  • Upfront Pricing
  • No Conflict Of Interest
  • Targeting Areas for ROI
  • Realistic Lead Generation
  • Hybrid Campaigns Always
  • Calls To Your Offices Every Month
  • Reporting With Lead Attribution
  • Not Marketing Other Clients In the Same GEOs
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Why demographics are essential in your law firm’s marketing

Expanding Geo Targeting & Optimization

Local optimization of your office location is for local SEO. While this is a great strategy, it usually does not bring enough prospects for law firms with multiple lawyers, and consistent lead flow.

Towns with less than 100,000 people in their demographics tend not to generate enough prospects for law firms.

Lead generation tactics must expand their reach at the county level with content marketing, SEO, and PPC strategies to ensure a consistent flow of prospects from lead generation.

Our law firm marketing services

OUR SERVICES
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Welcome To Focus Visibility
seo slide Lawyer SEO

SEO & Local SEO

ppc Lawyer PPC

PPC, LSA, & Call-Only Ads

content marketing 1 Lawyer Content

Legal Content

Start generating cases from local lead generation

BOOK A DISCOVERY CALL

How Can Law Firms Profit from Using Local Service Ads?

Learn how your law firm can become profitable using local service ads (LSA). Use our LSA strategy.
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Matthew Hepburn

What Is Local SEO vs SEO for lawyers

This post explains the difference between Local SEO and SEO, and the different ranking factors on ranking each in Google for lawyers and law firms.
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Matthew Hepburn

Podcast Interview Questions for Lawyers

In this post, we discuss how lawyers can create unique podcast interview questions for podcast guest interviews & how to create supporting content.
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