Matt hepburn

Matt is the founder of The Local Law Firm Marketing Podcast, The Local Law Firm Marketing YouTube Channel, and Focus Visibility LLC.
  • Matt has worked on 200+ law firm marketing campaigns.
  • Uses strategies that drive phone calls to law firms.
  • Uses a multi-discipline approach to lead generation.
  • Focused on marketing attribution for ROI for opened cases.
  • Stays up-to-date with marketing SERP changes.

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Matt Hepburn

Potential Podcast Topics

  • How local search results are changing in Google for law firms.
  • What should a law firm target, towns, counties, or their state in their SEO?
  • How can law firms be seen as topical authorities in Google?
  • Content strategies for law firms with multiple areas of law.
  • Optimizing content around Google Business Profile office locations.
  • Strategies for law firms with multiple locations.
  • How law firm directories are showing up less on page one of Google.
  • How to audit paid law firm directory listings for ROI.
  • Why a law firm marketing audit is the new audit benchmark.
  • How to audit law firm phone records for ROI.
  • Increased LSA calls with marketing integrations.
  • Why law firm marketing in 2025 requires a multi-channel investment for visibility across Google.

Available For Interviews

  • Interview Location – Remote
  • Country – United States
  • Gender – Male
  • Title – Podcast Host
  • Languages Spoken – English

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Matt Hepburn

Guest Podcast Appearances

Here are some of Matt’s past podcast and YouTube guest appearances:

Focus Visibility LLC

Focus Visibility LLC teaches lawyers how to market their law firms effectively for lead generation.