Our Law Firm Marketing Services Ensure Lead Generation Starts In The Very First Month!
PPC Advertising
Pay-per-click (PPC) advertising positions your law firm before potential clients when they are ready to engage in legal services. Flexible and responsive PPC campaigns can be optimized based on performance data to maximize return on investment.
Local Service Ads
Local Service Ads (LSA) are a newer addition to the legal marketing toolkit. They offer a pay-per-lead (PPL) advertising model. These ads are prominently displayed for high-intent local searches.
Call-Only Ads
Call-only ads facilitate immediate communication between attorneys and prospective clients. Call-only ads are designed to appear on mobile devices, enabling users to contact your firm with just one click. They show up first on local search result pages.
SEO
Search Engine Optimization (SEO) is the groundwork for enhancing online visibility. A customized SEO strategy ensures that your firm’s website ranks higher in search results, connecting with potential clients actively seeking legal services.
Local SEO
Local SEO targets those in your firm’s immediate geographic area. By optimizing for local search, your firm becomes prominent in Google’s Local Pack, Google’s Local Finder, Google Maps, Google’s Knowledge Panel, and Apple Maps.
SEO Content Strategy
Learn how an SEO content strategy based on competitor analysis, content gap analysis, and entity SEO creates a strategic plan for content creation and your content calendar. Position your firm in Google’s local organic search results.
Content Marketing
Legal content focused on the area of law that you practice is the foundation for SEO and Local SEO for your law firm. It also showcases your expertise and experience to users. This can help optimize the conversion rate of your web pages.
Content Pillars
Content pillars are a tactic inside a pillar-based marketing strategy. For law firms, this strategy revolves around filling out topics within the area of law that you practice. This helps you be seen as a legal expert by users and Google.
Blogging
Learn how Focus Visibility can craft blog posts for your law firm’s website to support your service pages in the areas of law you practice while propping up legal service pillar-based marketing content to help rank your site in Google.
Legal Directory Strategy
Understand which of your law firm’s directory listing pages are visible on the first page of Google! Prioritize law firm directory URL renewals based on this critical information.
Landing Pages
Landing pages provide significant attribution for paid advertising and legal directory referral traffic from your law firm’s listings and attorney profiles. Included in our website designs and WordPress themes.
Attribution Integration
Integrate key case management platforms with traffic source attribution and lead intake forms. Case management platforms we work with are MyCase, Clio, and Lawmatics.
Contact us today for a custom marketing solution
Our law firm marketing services are blended on our pricing page to create a holistic approach to law firm marketing, ensuring lead generation starts in the first month!
Discover the impact of marketing tactics that drive calls to your law firm’s offices.
Call us today at (908) 655-6949 or book a discovery call.
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