Podcast Pitches for being a guest on legal podcasts

In my opinion, two types of podcast pitches involve podcast questions:

1. Many would-be podcast guests utilize email marketing to blast their podcast guest pitch to multiple podcast hosts simultaneously. Typically, they pitch a rags-to-riches story with the same questions to every podcast host in the email marketing campaign. This comes across as spam.
2. The other type of podcast pitch provides A topically relevant podcast pitch. These pitches are individual and not part of an email marketing campaign. They cater to the podcast show’s premise, audience, and even the podcast’s mission.

This post discusses how lawyers can develop topically relevant podcast interview questions around your main overarching topic for your podcast pitches.

How lawyers can be good podcast guests

To be a good or great podcast guest, you should start by providing your podcast hosts with the best questions to interview with. This can also be part of the podcast pitch.

Podcast hosts want their guests to share unique information that helps educate the show’s audience. This is why option number one above is not a good option, as is sending the same information to every podcast host in an email outreach campaign.

What can you do to be a good podcast guest?

• Provide a responsive podcast one sheet when pitching
• Provide a topically relevant lead magnet on the web page, branded with the podcast host’s name.
• Provide web content that is topically relevant to your podcast questions.
• Provide 10+ questions on your topic, and make sure to get them approved by the podcast host via email,
• Your interview questions can be answered within your web copy.
• Use SEO tools to help you identify topically relevant questions.
• Practice answering your questions with a friend on Zoom.
• Ensure your phone’s tablet and computer notifications are turned off for the podcast interview.
• Ensure you are in a quiet place where you will not be disturbed.
• Dress appropriately for the podcast interview.
• Before the episode is recorded, ensure you provide the podcast host with your headshot, social media URLs, and links to your URL assets.
• Make sure you provide value to the podcast host and the show’s audience.
• Educate, DO NOT SELL!

What not to say in a podcast interview

It is essential to understand that you are not on the podcast to promote your business!

Let the podcast hosts ask you the interview questions that would be best.

At the end of the podcast interview, the host will ask how the audience can contact you.

If you have a lead magnet, this is also the time to discuss it with the podcast audience and explain how they can grab a Free copy.

Finding The Podcast Premise, Audience, and Mission

Now, you must find the podcast premise, mission, and topics.

Look at the podcast home page and the About Us page for the podcast’s premise and mission.

Example: The Local Law Firm Marketing Podcast

The Focus Visibility Podcast Mission can be found on our About Us page.

The podcast’s premise—what it will do and who it is for—is on our podcast home page.

Identifying The Podcast Topics

This is by far one of the easiest things to do. Look at the podcast’s categories and tags to find topics on which you are an expert.

Cannot find your topic?

Search more broadly.

Aligning Your Topic to the podcast premise and audience

The show’s audience must understand the topic you are teaching them through the lens of their experience.

Example:

My main area of expertise lies within SEO.

I received an interview invite for The Crushing Kitchen Remodeling Podcast.

I modified my topic tactics to discuss how podcast guest appearances can help with Local SEO, backlinks, and Google’s E-E-A-T Framework for kitchen remodelers.

You can check out the episode here if you like:

The Connection Between Podcast Guest Appearances and Off-Page SEO

Questions For a Podcast

To develop your podcast questions, make sure you have the following first:

• The podcast pitch topic
• The podcast premise
• The podcast’s target audience
• Your overarching area of expertise
• Your topic
• Your topically relevant web copy you will link back to.

Podcast Question Keyword Research

For this podcast keyword research, we define the podcast topic below, but in this instance, we target either digital marketing podcasts, SEO podcasts, or content marketing podcasts.

The target audience is people who work in those fields and business owners who depend on staying updated on these topics for their websites.

Use an SEO tool like alsoasked.com to help identify relevant questions:

Example:

Podcast Pitch Topic – Hypothetical – NJ Employment Law.

• Log into your user profile on AlsoAsked.com
• Define your Geo Region – United States in our example.
• Enter your search query.

Download a CSV of the results and a PNG file showing the relationship between the questions.

Example:

From this example, I have pulled the following questions:

Hypothetical Overarching Topic Example:

NJ Employment Law:

10 Questions you could provide a Podcast Host – (remember this is part of our hypothetical podcast pitch).

1. What is considered wrongful termination in NJ?
2. What are the termination laws in New Jersey?
3. What are termination rights?
4. What is the new Warn Act in New Jersey?
5. What can an employer say about your termination?
6. What is the policy for termination?
7. Can I be fired over the phone in NJ?
8. Can you get fired for calling in sick in NJ?
9. What are my rights as a worker in NJ?
10. What is the labor law in New Jersey?

Run your overarching podcast pitch topic through alsoasked.com. This site pulls Google’s People Also Asked questions in real-time, and you can then define your podcast pitch questions.

Updating Podcast Interview with podcast premise, mission, and audience

Tweak the questions to work with the premise of the podcast and the podcast’s mission.

Example:

• If the podcast were an Employment Law podcast, you would update the questions to focus on employment law in your state.

SEO content opportunities

While you are at it, write an in-depth blog post that covers all the questions, along with your experience and expertise, and topically link it with the rest of your website content. This helps your law firm’s content marketing and SEO.

Create a topical lead magnet.

Based on your experience, create a strategy users can use to help navigate this topic. In this case, the lead magnet would center around New Jersey employment law and what to know if you are terminated. Maybe also what to say or not to say if you are terminated, and what evidence you should collect in NJ.

Differentiate Yourself as A Legal Podcast Guest with Your Questions

When it comes to being a guest on podcasts, you have the attention of the podcast audience and host. The questions you provide the podcast host will dictate whether the podcast is exciting. Great questions help to hook and keep the audience.