In this post, we talk about the benefits of lawyers using a podcast one-sheet to pitch themselves as a guest for podcasts.
What is a podcast one sheet?
A podcast one sheet, sometimes known as a podcast sheet, is a group of information used to pitch an expert to be a guest on a podcast show. This information is critical for conveying your expertise and experience. It helps to show your foundation and why you would be a great guest on a show alongside the pitch being made. Ultimately, this information helps support what value you bring to the show you are pitching.
What is a traditional podcast one-sheet?
A traditional podcast one-sheet is a PDF. PDF one-sheets can convey style and flair around who you are as a podcast guest.
However, PDFs are not mobile-friendly. Users who try to view these PDFS on mobile devices and tablets can have issues seeing the content within the dimensions of their device’s viewport.
What is a mobile responsive podcast one-sheet?
A mobile responsive podcast one sheet is a responsive webpage that displays your podcast one sheet information in the different dimensions of the devices viewing the data.
This type of podcast one sheet is mobile-friendly.
Why should you consider using a mobile responsive one-sheet vs a PDF one-sheet?
Podcast hosts are people just like you and me. We need to think about when and where they might be opening your email for a podcast pitch. If they are out and about, they may be more responsive to your podcast guest pitch if they can easily see your one-sheet information instead of trying to scale a PDF in a mobile browser.
This can help in your podcast pitch.
What information should be included in your podcast one-sheet?
- Your full name.
- Your bio as a description
- Interview location availability.
- Your country
- Gender
- Job Title
- Languages Spoken
- Contact Email for pitches.
- A headshot image.
- A responsive headshot URL
- Awards
- Certifications.
- Your business’s name.
- Your business’s address.
- Your business’s phone number.
- Your business email.
- Your Skype address.
- Your website.
- A lead magnet URL if applicable
- Social Profile URLs
- Review Platform URLs
- Google Business Profile
- BBB Profile
- Yelp Profile
- Topics you can discuss (10+)
- Podcast interview questions (10+)
- Recent Podcast Appearances URLs
How can a one-sheet help you with podcast guesting pitches?
The one sheet should support your podcast pitch on the topics you are qualified to speak on as an expert and include some sample questions.
Your pitch should be tailored toward the podcast’s premise you are pitching and how it will naturally fit into helping the podcast audience.
Podcast one-sheet example.
Here is my podcast one-sheet as an example: https://podcast.locallawfirmmarketing.com/matt-hepburn
You can see that I have filled out most of the required fields. In this example, I am only missing a Lead Magnet.
How can podcast one-sheets support an integrated marketing campaign?
Podcast interviews provide you the opportunities to expand your marketing through the multiple channels:
Links to lead magnets within podcast show notes and YouTube video descriptions can help you build your email list through lead magnet opt-ins.
We can better understand lead magnet traffic by using a UTM tracking URL that we provide for the podcast host of the lead magnet. This will then be delineated within your website analytics software.
After your interview with the podcast host, you can ask for a review of your business on one of the listed business review platforms on your one-sheet. If you are hosting a podcast, you can ask the podcast host to review your podcast on a top podcast syndication platform: Apple/iTunes, Spotify, etc.
You can get hyperlinks to your site’s assets, such as lead Magnets, relevant blog posts, or pages. These hyperlinks are also known as backlinks. The website they are on is known as the referring domain.
This means we know which website the visitors to your lead magnet came from, which can be delineated from the podcast episode you were a guest on.
What other uses for podcast one-sheets besides helping pitch you as a guest to podcast hosts?
In this section, we discuss how a podcast one-sheet can help:
Google better understands who you are as an entity through Person Schema and SameAs Schema.
Support your business name as a business citation for Local SEO rankings.
Support the indexation of backlinks on episodes you were a guest on.
How does using schema help you with a one-sheet?
Using Person Schema and SameAs Schema on your podcast one sheet helps Google connect the dots to who you are across different third-party properties: social media profiles, 3rd party website author bios, and podcast interviews.
Sometimes, Google has trouble understanding which personal profile to give the most authority to across an individual’s social media, author bios, mentions, author profiles, guest posts, and more.
Sometimes, Google does not understand that these different URLs belong to the same individual. This means you could compete with yourself to be seen as an authority.
By marking them up with SameAS Schema on a page with Person Schema, you can help showcase your expertise..
What is Person Schema?
Persona schema is markup in a web page’s code that helps Google understand who an individual is.
What is SameAs schema?
SameAs schema is a markup in a web page’s code, which helps Google understand the identity from a separate URL from another website.
How can you use schema with a podcast one sheet?
Add Person Schema to a one-sheet.
Connect all your social profiles, third-party author bios, and podcast interview URLs with the SameAs schema so Google understands that these URLs are also yours. This helps Google better understand who you are as an entity.
Update your one-sheet after each podcast interview is published with links to each completed podcast interview with SameAs Schema.
How do one-sheets support Local SEO rankings?
Business citations help support the location of your business for local SEO.
You should display your business information exactly how it is shown in your Google Business Profile.
The information Google uses for this is:
- Business Name
- Business Address
- Business Phone
How can your one-sheet updates help with backlink indexation?
When a podcast guest interview is published, the links in the show notes are not guaranteed to be indexed by Google.
To help with this, you should update the podcast one sheet with new podcast guest interviews published.
When Google re-crawls your podcast one-sheet, its bots crawl the links to your podcast guest interviews, helping to index these backlinks.
What are backlinks?
Backlinks are links from 3rd party websites that link back to your content.
Where can you find your podcast guest interview backlinks?
With podcast guest interviews, the backlinks would come from podcast episode show notes or YouTube podcast video descriptions.
Tools To Identify Podcast Guest Interview Backlinks:
- Google Search Console > Links > External Links – (FREE TOOL)
- Ahrefs > Site Explorer > Backlink Profile – (PAID TOOL)
How can backlinks help you rank in Google?
Backlinks are a top-ranking factor in Google.
Google looks at links as a vote from a 3rd party website towards your URL’s content.
Google looks for topical relevance between the pages and websites that are linked together.
This is why podcast guest interviews can help; the content is expert content on the subject matter.
